A lot of protein bars out there in the supermarkets really feel like sugar glued together by honey. I really enjoy that this is so different here. There is basically nothing sticky about these bars. They have a pleasant, almost crisp consistence, but without feeling dry. For me this is perfect. I love all the tastes in this box, but I am probably partial to the "Serious" line compared to the "Pleasure" line, because I don't usually like chocolate that much. That being said, all three choco bars here are great and totally fine even for a chocolate-ignorant person like me. Right now, the pinneaple/coconut version is my favorite. But my total winner right now is the Peanut Butter/Cinammon "SERIOUS" bar. And I was curious about that one, because I hate peanut butter, but I love cinammon. So I wondered how that will turn out. Overall if you want bars with some serious protein that at the same time don't taste like suger glue with a rubbery consistence, this is a good way to go. And no, I am not a paid review writer. You can easily find me online. I'll tell you the same thing.